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haus media

From established brands to creators building their first business, we partner with people at the point where the decision matters

Clients

The work

  • Nearly 900 creators into the YouTube Partner Program.
  • 250 filmmakers upskilled in Nigeria.
  • Three countries. One eight-week accelerator.

Every one of these started as a commercial question.

Filter work by audience

5 programmes shown.

Programme 1 of 5.

Nov 2023 – Feb 2024

Made For You — YouTube Shorts accelerator

Goal
Equip 5,000 emerging creators across South Africa, Kenya and Nigeria in an eight-week accelerator toward monetisation.
Role
Designed and led the full programme — curriculum, weekly webinars and creator challenges. Built a custom data-tracking tool on the YouTube API with developers, owned recruitment, vetting, communications and community, and led marketing while speaking on the programme.
Outcome
Nearly 900 creators graduated into the YouTube Partner Program. Participants went viral, several passing 100K+ followers and landing their first brand deals, with platform growth across all three regions.
Programme 2 of 5.

Jan 2023

Fluence Africa Influencer Festival

Goal
Showcase African digital creators and position Africa within the global influencer space.
Role
Lead Festival Strategist and Producer — concept, programme, speaker curation, panel themes, run-of-show, marketing and logistics.
Outcome
Delivered a high-profile creator festival with panels that resonated across creators, brands and marketers, drawing strong stakeholder feedback and establishing a foundation for future editions.
Programme 3 of 5.

May 2024

YouTube for Filmmakers — Nigeria

Goal
Equip 250 Nigerian filmmakers with YouTube content, distribution and monetisation skills for Africa Month.
Role
Curated the content breakdown and educational material, then travelled to Nigeria in a four-person team as speaker and event co-coordinator, handling on-ground logistics across a three-day programme.
Outcome
250 filmmakers upskilled, strengthening YouTube's ties with Nigeria's film and creative community.
Programme 4 of 5.

Oct 2024 – present

The Jungle Collective

Goal
Build a supportive ecosystem for African creators through training, community and strategic guidance.
Role
Co-founded and leads the creative incubator: designs and facilitates upskilling programmes and workshops, creates educational content and creator resources, runs community and brand partnerships, and leads marketing and platform strategy.
Outcome
A trusted, grassroots creator network that has helped creators gain visibility, secure brand partnerships and access monetisation, established as a go-to resource.
Programme 5 of 5.

May 2025

Audio-Visual Content Program

Context
Delivered with the Department of Communications, NEMISA, Google and Special Effects Media, under the theme Elevating African Voices in the Digital Space.
Role
Speaker, host and moderator, covering technical production and behind-the-scenes coordination as creative and strategic lead on tone, flow and delivery.
Outcome
A high-impact creator-education experience that upskilled a diverse creator group and advanced the programme's mission to amplify African creator voices.

The work gets sharper when the thinking does.

Three sides

Platform

Special Effects Media · YouTube partner work

Channel strategy, monetisation and the Content Owner backend — creator programmes run at platform scale.

Brands/programmes

YouTube Made For You, YouTube for Filmmakers, YouTube UK Masterclasses

Agency

Fluence Africa · Fever Digital

Campaign delivery against someone else's brief, budget and deadline.

Brands

Mazda, Philips Home Living, CTM, Builders SA, Studyclix, Reflective Learning, Woolworths, Makro, Game, Massmart, Stabilo, Dior, Philips Personal Care

Brand

Sorbet Group · GlamPalm · Candi & Co

Creative direction from inside the business — monthly shoots, model sourcing, brand relaunches, the calendar that never stops.

Expertise

In public

From Johannesburg panels to UK channels with a million subscribers.

  • DigiMarconOct 2023

    The future of digital marketing and the creator economy.

    KeynoteKendra Hyman

    DigiMarcon

    Keynote · Oct 2023

  • UK Creator CommunityApr 2025

    Balance the Hustle: Find Your Creative Flow

    SpeakerKendra Hyman

    UK Creator Community

    Speaker · Apr 2025

  • SASMA Media LaunchMay 2025

    Social media marketing and brand partnerships in South Africa.

    PanelistKendra Hyman

    SASMA Media Launch

    Panelist · May 2025

  • Creator Event SAJan 2025

    Creator-economy trends, content and monetisation.

    PanelistKendra Hyman

    Creator Event SA

    Panelist · Jan 2025

She also spoke at the Made For You, YouTube for Filmmakers and Audio-Visual Content programmes listed under The work.

The next move

If the direction is clear, the work can move.

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